Twint will have its widget and considers “contactless”

The Twint application continues to grow. Checkout at the supermarket will be faster and more convenient with a widget, but the best solution is still missing.

Twint is now an integral part of the daily lives of many people. With more than five million users, it has become one of the most popular applications in Switzerland.

The company announced on Monday that there were 590 million transactions in 2023 (+204 million compared to 2022). 72% of these payments were commercial payments (65% in 2022). These commercial transactions, which bring money into the tills of Twint or banks in the form of fees for merchants, continued to grow strongly. Only 28% were still transfers between individuals (35% in 2022).

Another important point for Twint is that payments at store checkouts were almost twice as common as the previous year. This may be surprising at first, as other contactless payment options are more convenient and reliable.

However, upon closer examination, this is not so surprising. At Coop and Migros, for example, Twint users can collect points without having to search in their wallets for their loyalty cards. This feature seems to be increasingly popular.

In 2024, it should be easier to pay at the checkout. To do this, Twint widgets will be gradually introduced into the different versions of the application. More users should soon be able to “pay at the checkout in a few seconds directly from the home screen or even the lock screen of their smartphone,” the company explains.

For iOS versions of the application, Twint widgets are already available. For some other versions, they will appear in the coming months.

For Android smartphones, however, everything remains to be done: “Lock screen widgets are unfortunately not widely available on Android devices,” explains Twint. However, some apps allow you to create a link to the QR code reader in the app on the home screen. If this shortcut is on the home screen, simply tap the icon to pay.

The payment by QR code is undoubtedly practical where there is no contactless terminal. However, some users want to be able to pay without contact. It has not been possible to do so on the iPhone so far, as Apple blocked the contactless interface for third-party payment applications to protect Apple Pay from competition.

Nevertheless, things are starting to move in this conflict that has been going on for years. It was announced on Friday that, under pressure from European competition authorities, Apple would for the first time allow other developers of similar services to access the chip of its devices for contactless payment.

Because of Apple’s blockage and the high market share of the iPhone in Switzerland, Twint has had to take a detour through Bluetooth or QR codes. However, the payment app does not offer contactless payment on Android devices either, even though Google does not block it. This could be because Twint did not want to develop and maintain two different technical solutions for Android and iOS.

In summary, the company continues to focus on QR codes for the time being, as this is working well. A more convenient contactless solution may emerge. Or not, as the Swiss payment app continues to break records year after year, even without it. In addition, it would be too bold to blindly trust Apple in the contactless dispute. This would not be the first time that powerful tech companies have partially given in to legal threats, only to immediately erect new barriers for their competitors. And Twint knows this.

Twint’s numbers:
– More than 5 million users
– 590 million payments in 2023
– 72% of commercial transactions, 28% between private individuals
– Available in 77% of stores and 76% of online shops in Switzerland
– 98% awareness rate among those over 16 years old.

French adaptation: Valentine Zenker

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