The Transformations of the World of Work in the Era of AI: Anticipating for Success

Last September, Onclusive, an information monitoring company, laid off 217 employees to replace them with an AI. The event marks the first major social reorganization in France linked to the introduction of generative AI. Although predictable, this development raises questions about innovation, the meaning of work, and the attitude to be adopted in the face of the future.

Creative Destruction

Joseph Schumpeter theorized the role of innovation in the economy, emphasizing how it redistributes wealth by destroying obsolete sectors to create new ones. The disappearance of traditional jobs during the introduction of technologies is an integral part of evolution. In the face of this innovation, it is crucial to consider what attitude to adopt to thrive in this change.

“100% of lottery winners bought a ticket.” It is also obvious that “100% of people who will escape the ravages of AI in their field are those who have tried to understand how to use it.” The essential first step in preparing for upcoming changes is to not ignore the reality and take action quickly. Any entrepreneur, manager, or leader who does not demonstrate proactivity risks running into difficulties.

To date, AI is only effective for relatively defined tasks but can replace humans in structured processes. Jobs threatened by AI include those in accounting, legal, administrative, and web marketing.

The COVID-19 pandemic has intensified the questioning of certain jobs deemed “bullshit jobs,” highlighting the need for evolution. Companies must therefore adopt AI while creating new higher value-added jobs. It is essential to develop creativity and emotional intelligence in employees rather than training them in standardized processes. AI offers an opportunity for evolution for those who are thinking about their post-COVID careers. HR services must therefore adapt to this change.

But, if some office jobs disappear with the introduction of AI, what will be the jobs of tomorrow?

AI alone will not do everything, new jobs will appear to humanize things. Who has never dreamed that their file would be processed without error by a machine, but that, on the other hand, for taking into account their particular case, a human could find a suitable solution? This new job of “special case resolver” which does not yet exist would be more fulfilling for the employee.

The disappearance of repetitive jobs would allow the development of jobs focused on human relations. To achieve this, there are 4 major challenges to be met:

  1. That parents, the education system, and the media understand the true value of these jobs and convey a positive message about them to young people.
  2. That initial training and professional training evolve to meet the expectations of these jobs.
  3. That innovation also penetrates these traditional sectors to alleviate the physical and psychological difficulty of these jobs.
  4. That new economic models are found, and this is undoubtedly the greatest challenge to be solved at the European level. Indeed, the replacement of humans by AI will shift value towards the operators of these AIs. As it stands, the risk is that it will be monopolized by large American and Chinese technology companies.

Acting before suffering

Technology is neither good nor bad. It’s the way it is used that produces good or bad consequences. What is certain is that passivity and waiting to see what will happen is the wrong attitude to take. Both at the individual and at the company level. It’s up to each person to take on the subject, to test, and to seek to understand.

The Internet was a revolution that disrupted our habits, but mainly by adding opportunities and services. AI is a revolution that is probably even more disruptive. The difference between the company that adopts it and the one that does not will be much more significant than in the case of the Internet. The effects will also be felt much more quickly.

For those seeking to meet the challenge of AI and anticipate the transformations of the world of work, the West Data Festival represents an invaluable opportunity. By participating in this event, you will have the opportunity to explore concrete solutions, learn best practices, and network with domain experts.

To attend the 6th edition of the West Data Festival:

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