The first surreal videos by artists created with OpenAI's AI


largethe weight of words, the shock of videos. In mid-February, OpenAI unveiled its Sora tool, capable of creating stunningly realistic videos from a simple text description, thanks to the power of artificial intelligence (AI). Its boss, Sam Altman, had warned: unlike ChatGPT, Sora is not yet intended for the general public at the moment, while testers identify risks and dangers – especially important for disinformation. However, the California-based company did offer access to some creative, and the first results were revealed this Monday. On the program: surreal art, chimeras, humor and obvious potential for advertising. Which is not unanimous.

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With air head, Toronto group Shy Kids showcase Sora's potential in a funny and inventive short film. The protagonist, a man with an inflatable balloon for his head, narrates his difficult days when it blows or when he passes near a cactus or a cat.

In Beyond our reality, artist Don Allen Stevenson III, formerly of Dreamworks, tests the ability of algorithms to create chimeric animals. Flamingo-giraffe, catfish, rabbit-armadillo or even a pig… This future, immersed in the mixed reality of Apple's Vision Pro headset, will be strange and exciting.

In The Golden Recorddirector Paul Trillo experiments with the physics of materials, with the galactic and incredible journey of a golden disc.

In thirty seconds, creative Nik Kleverov moves from one idea to another – watch repairer, film noir – with no apparent connection. But seeing a car emerge from the ocean, mini-characters dancing around a sneaker, or even a soda can placed in a salt desert, the observation is obvious: artificial intelligence has a future in agency advertising.

“ArtistWashing”

The promise of AI-generated videos is creation for everyone. No technical skills needed, just imagination. Apparently, all the artists who have worked with OpenAI sing the praises of the tool. For Paul Trillo, “Sora is most powerful when you're not trying to reproduce déjà vu but to bring impossible ideas to life.” “As good as Sora is at creating things that look real, what excites us the most is his ability to create things that are surreal,” notes Shy Kids.

READ ALSO AI: Sora, the tool that creates amazingly realistic videosNot everyone applauds. “Artist washing: when you solicit positive feedback for your generative AI model by training (that model) on other people's work without permission or payment,” says developer Ed Newton-Rex. Fairly Trained's organization offers certification to companies that commit to respecting copyright when their model digests all Internet content, a critical step before they can create its text, images or videos. THE New York Timesin particular, filed a complaint against OpenAI and Microsoft, accusing them of using millions of its articles without authorization.

But like it or not, artificial intelligence is already shaking up everything in Hollywood. Producer and director Tyler Perry, in particular, halted his $800 million studio expansion after seeing Sora's potential. “We don't need to go there anymore. If I want to be in the Colorado snow, it's text. A scene on the moon is text,” he confided in the magazineThe Hollywood Reporter last month. “I can do everything sitting in front of my computer, I'm in shock. »


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