Assessment of e-commerce in the 3rd quarter of 2023: Online sales still impacted by a challenging consumption context

Paris, November 16, 2023


E-commerce report for the 3rd quarter 2023:

Online sales still affected by a difficult consumption context

> E-commerce sales in the 3rd quarter: 38.3 billion euros, up 9.8%.

> 573 million transactions were made online in the 3rd quarter, 28 million more than in the 3rd quarter of 2022.

> The average basket increased by 4.4% to 67 €.

> Product sales are slightly down (-1.5%) despite a strong momentum in fast-moving consumer goods.

> Service sales continue to grow (+18%).

573 million transactions for a total amount of 38 billion euros.

In the 3rd quarter of 2023, the turnover of e-commerce, products and services combined, reached 38.3 billion, up 9.8% compared to the 3rd quarter of 2022.

 In total, e-commerce sites recorded more than 573 million transactions, an annual increase of 5.2%. The turnover driven by inflation now grows twice as fast as the volume of transactions.

The average basket totals 67 euros, compared to 64 euros a year ago, representing a 4.4% increase comparable to that of inflation. 

Growth continues to be driven by services which maintain a dynamic trajectory: +18%.

Product sales are slightly down by -1.5%. Faced with rising prices and loss of purchasing power, consumers are choosing in favor of food and low prices. E-commerce is no exception.

The number of active e-commerce sites continues to increase: +9% compared to the 3rd quarter of 2022, making the market increasingly competitive.

The beauty and tourism sectors are experiencing solid growth, while clothing and technical products are declining.

The growth of the leading sites measured by the iCE 100 index[1] is 2.4% compared to the 3rd quarter of 2022. The activity of the 3rd quarter was driven by July, which benefited from two additional weeks of sales compared to July 2022 due to the postponement of the summer sales in 2023 and the extension of the sales period decided by the Government.

This improvement observed in July, however, does not reflect a change in trend. The level of product sales from the iCE 100 Panel extends the period of stability, which began a year ago. Food continues to drive the sales of this 3rd quarter, with 11.9% growth (source Nielsen IQ). Excluding Consumer Packaged Goods, activity improves but is hampered, particularly by the Clothing/Fashion (-5% vs Q3 2022) and Technical Products (-6% vs Q3 2022) sectors.

The Furniture/Decoration and Beauty categories continue to better withstand consumer choices, with 0% and +12%, respectively, compared to the 3rd quarter of 2022.

B2B sales from the iCE 100 panel slowed down in the 3rd quarter with a slight decrease of -1.6%, to be put into perspective with a high reference in September 2022.

E-tourism (+6%) continues its progress from a high reference in the 3rd quarter of 2022.

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As part of the publication of its quarterly barometer, Fevad is presenting today the results of internet sales for the 3rd quarter of 2023. This study is based on information collected directly from a panel of leading sites and the aggregated amount of transactions recorded by the main payment service providers on behalf of nearly 200,000 e-commerce sites.

The data collected by Fevad from merchant sites correspond to the following definitions:

E-commerce index (iCE 100): Turnover generated directly by the companies in the iCE 100 Panel on fixed and mobile internet. Sites do not report the turnover generated on other sites within the framework of sales on marketplaces. It is the sites that operate a marketplace that report the turnover generated on the marketplace. White-label sales are reported by the sites on which the sales take place. Only orders delivered in France. All delivery locations are considered (including in-store pickup). This is the ordered turnover (the order date is considered, not the delivery date). Cancellations, exchanges, and returns are deducted, shipping costs included, VAT for sales to individuals, before tax for sales to professionals.

Marketplace index (iPM): Sites that operate a marketplace report the sales made on the marketplace by the user sellers.


About Fevad:

The French Federation of E-commerce and Distance Selling currently brings together nearly 800 companies. It is the representative organization of the e-commerce and distance selling sector. Fevad has the mission of collecting and disseminating information to improve knowledge of the sector and acting in favor of sustainable and ethical development of distance selling and e-commerce in France. To learn more: / Follow us on Twitter: @FevadActu and on LinkedIn.

Press contact: Nathalie Laîné – Communication Manager

01 42 56 38 86

[1] Measurement of growth on a constant sample of a hundred leading sites

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